Aale Guitars

Aale or آلة is the first electric guitar company made by Jordanian locals and craftsmen.

Using locally sourced materials to produce products that are unmistakably Jordanian.

For this project, I worked on a fictional brand. I created a logo, packaging, as well as an app. The logo is the word Aale which is "instrument" in Arabic, is in the shape of a guitar pick.

The app features static elements that are unchanging when switching between sections. The 4 main sections include a custom shop, the guitar shop, maintenance, and discover local.

Explore Product, Packaging, & Furniture

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